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Empowering Digital Trade Across Sub-Saharan Africa.
Connecting international suppliers to 1.2 billion consumers and 40 million SMEs. Through innovative partnerships with banks, telecoms, and enterprises, we enable seamless B2C and B2B trade, driving growth and opportunity in the African market.
About TradeEnablers
Who we are, Why we exist
Trade Enablers is on a mission to redefine digital trade infrastructure across Africa, making it easier for enterprises, suppliers, and service providers to scale.
Who we are
Trade Enablers is Africa's digital trade highway. We connect international products to African consumers through trusted local enterprises – solving the impossible puzzle of cross-border commerce. Our platform bridges the gap between global suppliers and the rapidly growing African consumer market.
We've built a comprehensive ecosystem that manages everything from product sourcing to last-mile delivery, creating opportunities for banks, telecoms, and service providers to participate in Africa's digital commerce revolution without the traditional barriers to entry.
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Our Mission
Trade Enablers is Africa's digital trade highway. We connect international products to African consumers through trusted local enterprises – solving the impossible puzzle of cross-border commerce. Our platform bridges the gap between global suppliers and the rapidly growing African consumer market.
We've built a comprehensive ecosystem that manages everything from product sourcing to last-mile delivery, creating opportunities for banks, telecoms, and service providers to participate in Africa's digital commerce revolution without the traditional barriers to entry.
Our Vision
Trade Enablers is Africa's digital trade highway. We connect international products to African consumers through trusted local enterprises – solving the impossible puzzle of cross-border commerce. Our platform bridges the gap between global suppliers and the rapidly growing African consumer market.
We've built a comprehensive ecosystem that manages everything from product sourcing to last-mile delivery, creating opportunities for banks, telecoms, and service providers to participate in Africa's digital commerce revolution without the traditional barriers to entry.
Our Solutions
Tailored Solutions for Every Business
At Trade Enablers, we simplify cross-border commerce by integrating suppliers, enterprises, and service providers into one digital platform
B2C/B2B E-Commerce Integration
Through AI-powered logistics, blockchain transparency, and scalable onboarding systems, we ensure seamless trade across borders.
Customer Loyalty & Acquisition
Enterprises can leverage digital commerce to drive customer engagement, boost revenue, and improve brand loyalty.
New Revenue Streams
Enterprises can leverage digital commerce to drive customer engagement, boost revenue, and improve brand loyalty.
Dropshipping Integration
Through AI-powered logistics, blockchain transparency, and scalable onboarding systems, we ensure seamless trade across borders.
Market Expansio Strategy
Enterprises can leverage digital commerce to drive customer engagement, boost revenue, and improve brand loyalty.
Onboarding process
Enterprises can leverage digital commerce to drive customer engagement, boost revenue, and improve brand loyalty.
Logistics Solutions
Through AI-powered logistics, blockchain transparency, and scalable onboarding systems, we ensure seamless trade across borders.
Market Services
Enterprises can leverage digital commerce to drive customer engagement, boost revenue, and improve brand loyalty.
Technology Integration
Enterprises can leverage digital commerce to drive customer engagement, boost revenue, and improve brand loyalty.
Products & Services
Everything You Need to Scale in Africa
Trade Enablers goes beyond just an eCommerce platform, we provide end-to-end solutions that handle every aspect of global trade. From marketing and logistics to AI-powered technology and financial services, we ensure businesses can expand into Africa without operational hurdles.
Why choose us
Why and What makes Trade Enablers the Future of Digital Trade in Africa
Scaling a business in Africa is challenging due to high costs, fragmented logistics, and payment complexities. At Trade Enablers, we eliminate these barriers, offering technology-driven solutions that empower global suppliers, enterprises, and service providers to access Africa’s booming market seamlessly.
Cross-Border Logistics & Payments
Without Complexity
Our drop-shipping approach eliminates inventory investment and warehousing costs. Products are shipped directly from suppliers to consumers, minimizing financial exposure.
Zero Operational
Costs for Suppliers & Enterprises.
Mobile-first design with local payment methods and delivery solutions. We've tailored every aspect of our platform to address the unique characteristics of African markets.
Market Access
& Local Partnerships Like No Other
Instant access to millions of consumers through trusted enterprise partners. Our bank and telecom partnerships provide immediate scale without marketing expense.
Our Platform
The Most Advanced Headless E-Commerce Platform in Africa
Our headless, API-driven eCommerce infrastructure is built for global suppliers, local businesses, and enterprises looking to scale seamlessly.
A Headless,
API-First Architecture
We provides a high-speed, AI-powered logistics system that optimizes trade routes, reduces delivery times, and automates customs clearance.
Seamless
Supplier & Inventory Management
We provides a high-speed, AI-powered logistics system that optimizes trade routes, reduces delivery times, and automates customs clearance.
Cross-Border
Logistics & Smart Shipping
We provides a high-speed, AI-powered logistics system that optimizes trade routes, reduces delivery times, and automates customs clearance.
Secure and Localized
Payment & FX Infrastructure
We integrate autonomous logistics, real-time tracking, and predictive analytics to provide frictionless supply chain solutions.
For Investors
Invest in Africa’s Fastest-Growing eCommerce Platform
The African eCommerce industry is a €75B+ market growing at 20% CAGR. Trade Enablers is at the forefront, creating high-value opportunities for investors.
A High-Growth
Market Ready for Disruption
Africa’s digital economy is growing faster than any other region. With 453M bank accounts set to reach 1.5B digital consumers, the $75B eCommerce market is expanding at 20% CAGR. Cross-border trade is surging, driving demand for logistics, fintech, and payment solutions. New government policies are making digital commerce easier, opening massive opportunities for growth.
Scalable,
High-Profit Business Model
Trade Enablers generates revenue through transaction fees on every B2B and B2C cross-border sale, subscription-based SaaS revenue from enterprises and suppliers accessing API and premium services, and logistics and payment processing fees that monetize Africa’s fastest-growing trade ecosystem. Additionally, AI-driven business insights provide valuable market intelligence sold to banks, retailers, and investors, making Trade Enablers a high-growth, scalable investment opportunity.
First-Mover Advantage
in Africa’s Digital Trade Revolution
As the first in the market with no direct competitor offering end-to-end eCommerce, logistics, and payment solutions, our AI-driven automation, headless commerce, and API-powered scalability set us apart. With pre-approved compliance and taxation frameworks across Africa, businesses can expand instantly without the need for local infrastructure, making Trade Enablers the ultimate plug-and-play solution for seamless cross-border trade.
Management Board
Meet the Visionaries Behind Trade Enablers
Our management team brings together eCommerce, logistics, and fintech leaders with a shared vision to build Africa’s most advanced digital trade platform.
Lars Munch Johansen
Co-founder | CEO - Executive Director
LMJ@tradeenablers.com
SAMUEL TURRETTINI
Co-founder | Chairman - None Executive
stu@tradeenablers.com
LUqman Balogun
Co-founder Africa | Deputy CEO / COO Executive
LLB@tradeenablers.com
Michael Martinussen
CPO
mim@tradeenablers.com
BOLAJI BAOKU
CFO
bab@tradeenablers.com
MORTEN MUNCH JOHANSEN
Co-founder | CTO
LMJ@tradeenablers.com
Data & News
Explore Market Trends, Insights, and Updates
Stay ahead in global trade with AI-powered market intelligence, exclusive reports, and the latest industry updates.
Market Insights & Reports
Explore key trends shaping the future of African eCommerce, highlighting how global businesses can leverage digital trade platforms to expand without operational barriers.
Industry News & Updates
Cover the latest regulatory changes, government-backed trade initiatives, and fintech-driven advancements that are accelerating eCommerce adoption.
Success Stories & Case Studies
showcase businesses that have scaled with Trade Enablers. Whether it's a global supplier entering Africa for the first time or an enterprise leveraging AI-powered automation for seamless trade,
Ready to Transform Your Business?
The time to enter Africa's e-commerce boom is now. Contact our team to discuss how Trade Enablers can help your business succeed.